FINANCIAL TIMES

ITALIAN FOOD TICKLES INVESTORS’ TASTE BUDS

Luxury produce has become a feeding ground for those looking to tap the trend for eating well.
Christmas panettone crowd the copper counters of Pasticceria Marchesi, the 200-year-old Milanese coffee and cake house bought this year by Italian luxury goods group Prada. Cakes and fashion may seem an odd coupling, but despite appearances food is emerging as a new frontier for luxury goods. (scarica l'allegato per leggere l'intero articolo)