Ferrero spreads chocolate empire
Ferrero's global expansion was the brainchild of a man dubbed the 'Willy Wonka of Italy'. This week the group bought the real chocolate bar in a $2.8bn deal with Nestlé. But is it taking on too much in the US?
Ferrero's bite into Nestlé US marks break from past
Italian group shows shift in strategy after eschewing acquisitions for five decades.
Ferrero’s deal for Nestlé’s US business marks its coming of age
Italian group moves hard into sugary snacks as other big rivals retreat.
Food in Italy Made in USA
Ferrero, Barilla, Beretta, Campari, Auricchio, Lavazza... Tante imprese italiane investono in aziende e stabilimenti in America per portare la produzione vicino un mercato di grandi prospettive, saltare dazi e protezionismo, sfruttare la fama del migliore cibo del mondo.