A history of commitment, innovation, and success

Exploring GEA’s Journey Through Proud Initiatives


In the late ’65 Guido Carrara, Mario Consiglio, Domenico D’Angelo, Aldo Lapone, Walter Schweizer and Angelo Tagliavia, then professionals of one of the first Italian management consultancy companies (Pietro Gennaro & Associati), decided to embark on their own professional venture. Thus, GEA – Management Consultants, was born. A company that has that has significantly shaped the field of management consulting in Italy.


GEA played a pivotal role in introducing the case method in Italy and establishing internal training schools in four major Italian groups: Fiat, Olivetti, Montedison and Pirelli. During this period GEA forged a long-lasting relationship with the Harvard Business School in Boston (USA), leading to notable professional assignments, the publication of articles and books in collaboration with world-renowned professors and the creation of case cases on successful Italian companies, still used in many business schools.


A team of GEA professionals contributed in the creation of one of the best-known brands in the history of Made in Italy: Mulino Bianco. A successful marketing case still referenced today in many Italian and international business schools. In the same years, GEA helped lay solid foundations for a food group that is now a global leader.


On behalf of the Liguria region, GEA authored the white paper on the Port of Genoa, a document that remained a reference model for years, not only locally. This project This project successfully combined strategic thought and vision with a profound understanding of local dynamics, an essential prerequisite for giving the project depth of content and concreteness.


GEA was entrusted by the Coca Cola Retail Group with a significant European study on Efficient Consumer Response (ECR), a new approach to the consumer goods supply chain that originated in the United States and later spread to Europe and Italy.

GEA develops “Just in Time distribution” for one of its historic client in food production – a distribution model based on a pull logic, driven by the daily outputs communicated by the customer Distribution Centers. This model still represents an undisputed benchmark for companies in the food sector today.

Late 1990s

GEA esatblished an office in Boston and collaborates with MIT Media Lab to support a major Italian industrial group in incorporating “electronic intelligence” into its products. This project remains a cornerstone in GEA’s history today, positioning it among the companies that were the first to face this challenge.

Early 2000s

GEA coordinates a joint Production-Distribution  committee in the electrical sector (ANIE-FNGDME), defining a new communication standard still in use today. Two working groups, which previously had few opportunities to address the interface cost issue and seek a shared dialogue code to maximize information exchanges via EDI.


GEA launches “To innovate” within Confindustria Verona, an incubator of new products/projects for small and medium-sized businesses in the region. A significant challenge, considering the effort made to encourage member companies to share knowledge and the multitude of companies involved, along with shared budget allocations.


GEA is the promoter of “Italia del Gusto”, an initiative to facilitate the internationalization of food companies representing Italian taste worldwide. A consortium aimed at pooling investments and commercial actions, which currently involves around 40 companies, each a leader in a specific product sector.


Together with Harvard Business Review and, from 2016, also with the endorsement of the Italian Stock Exchange, GEA sponsors the “Eccellenze d’imprese” Award to celebrate excellent companies in the field of innovation, internationalisation, growth, profitability, human resources, leadership, ethics and sustainability.


After the successes of the first editions of the “Eccellenze d’imprese” Award, Arca Fondi SGR joins the project. This parternship brings together three leading professional entities in their respective fields, with the goal of contributing to the development of small and medium-sized Italian businesses.


GEA inaugurates a new chapter in its history with the creation of GEA Digital (link on page), a new practice focused on digital transformation and the challenges it poses to business operations. GEA is aware  that this addition enhances the completeness and relevance of its service offerings.